Sales and Marketing Executive

Key Responsibilities & Job Descriptions:

Job Summary:

• Responsible for executing marketing campaigns to grow the company platform’s user base, boost subscription sales, and enhance brand awareness. Key duties include managing strategic partnerships, securing sponsorship deals with payment providers, telecom operators, and commercial brands, as well as tracking overall campaign performance.

Key Responsibilities:

Marketing & Strategy Execution:

• Plan and launch promotional campaigns for new content releases on the platform (App/Web).
• Work with Digital Marketing and Social Media teams on User Acquisition and Retention strategies.
• Coordinate with Graphic Designers and Video Editors to ensure timely delivery of marketing visual assets (posters, trailers, banners).

Sales & Strategic Partnerships:

• Negotiate joint promotions, cashback offers, and data bundle packages with payment providers and telecom operators.
• Secure B2B partnerships, brand sponsorships, and corporate subscription packages.
• Collaborate with the Operations Manager on subscription pricing strategies and promo codes.

Analytics & Performance Tracking:

• Monitor and evaluate campaign metrics, including CAC, ROAS, and Conversion Rates.
• Analyze monthly sales data, active subscriber counts, and churn rates to submit detailed reports to the Operations Manager.

Job Requirements & Qualifications:

Education & Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1–3 years of experience in Sales & Marketing (experience in OTT, media, or digital platforms preferred).

Key Skills & Competencies:

• Solid understanding of digital marketing campaigns, user acquisition, and retention strategies.
• Strong negotiation and business communication skills for securing B2B partnerships and brand sponsorships.
• Analytical skills to track marketing performance metrics (CAC, ROAS, Churn Rate) and handle sales reporting.
• Good cross-functional teamwork skills to collaborate efficiently with internal design, video, and operations teams.